Sales & Marketing Automation

Sales & marketing automation for leads that shouldn't wait.

You paid for the enquiry. Why is it still waiting for a reply?

Leads arrive through forms, ads and WhatsApp, then sit while someone copies them into the CRM and remembers to follow up. We design automation that captures, sorts and follows up on each enquiry, so your sales team spends its time on conversations, not admin.

  • Works with your CRM and channels
  • Your team approves what goes out

No upfront consultation fee. Free discovery and a free tailored proposal.

Sound familiar?

Where do your leads go quiet?

Pick the one that sounds most like your sales week.

What it leads to
  • Some enquiries are never answered at all
  • Nobody can say how many leads came in
  • The same person is contacted twice by different staff
Where to startLead capture and routing
What it leads to
  • Interested buyers go to whoever replied first
  • Good leads go cold before anyone calls
  • Each rep follows up in their own way
Where to startFollow-up and nurture
What it leads to
  • Prospects wait while competitors respond
  • Prices and terms vary from quote to quote
  • Discounts are given with no record of who agreed
Where to startQuotes and proposals
What it leads to
  • Budget stays on channels that don't bring buyers
  • Pipeline reports arrive late and can't be trusted
  • Sales and marketing disagree about lead quality
Where to startPipeline and campaign reports

One late reply looks harmless. Repeated every week, it shapes your pipeline.

The transformation

Same sales process. Fewer leads left waiting.

A new-enquiry example, from first message to a qualified lead with follow-up. Your sales steps stay; the copying and reminding move to the workflow.

Before: manual

  1. Enquiry arrives by form, ad or WhatsApp
  2. Someone copies the details into the CRM or a sheet
  3. Rep checks whether it is a fit, when there is time
  4. First reply written from scratch
  5. Follow-ups depend on someone remembering

After: connected workflow

  1. Enquiry captured from the channel it arrived on
  2. Duplicates merged, source and owner recorded
  3. Checked against your qualifying questions
  4. Rep reviews the lead and sends the first replyYour team
  5. Follow-ups scheduled, CRM stage kept current

Automation doesn't close the sale. It makes sure your team gets the chance to.

Where to start

Start where leads slip through today.

Four common starting points. What each one connects to depends on your channels, your CRM and the agreed scope.

Lead capture and routing

From form, ad and chat enquiries to one de-duplicated CRM record with a source and an owner.

  1. TriggerNew enquiry arrives
  2. AutomatedSaved to the CRM, duplicates merged
  3. Human checkpointUnclear leads assigned by a manager
  4. OutcomeRight rep alerted with the details

Follow-up and nurture

From a first reply to timed follow-ups for people who enquired or opted in, with replies routed back to sales.

  1. TriggerLead has had no reply
  2. AutomatedReminder set, follow-up drafted
  3. Human checkpointRep approves the message
  4. OutcomeSent, next step logged in the CRM

Quotes and proposals

From a qualified lead to a draft quote built from your price list and terms, checked before it is sent.

  1. TriggerRep requests a quote
  2. AutomatedDraft built from your price list
  3. Human checkpointManager approves pricing and terms
  4. OutcomeQuote sent, CRM stage updated

Pipeline and campaign reports

From scattered ad, form and CRM data to a scheduled report showing which sources bring qualified leads.

  1. TriggerWeekly schedule runs
  2. AutomatedAd, form and CRM data combined
  3. Human checkpointMarketing checks the figures
  4. OutcomeReport shared by source and stage
Estimate the opportunity

Lead admin adds up quickly.

Move the sliders to fit your sales team. The default example: 400 leads a month at 15 minutes of admin each is 100 hours of manual work.

Manual work today100hours a month

400 tasks × 15 min ÷ 60 = 100 hours

Time you could recover60 hrsa month
Capacity valueRM 1,500a month
AnnualisedRM 18,000a year
Discuss this workflow Try the full ROI calculator →
Our work

Research, routing and approved outreach.

Live research and outreach platforms, plus solution showcases for lead lists, property and travel enquiries, course enquiries and campaign reporting.

Automation with oversight

Follow-up runs on time. Your team owns the message.

Each workflow follows your consent and approval rules, and sends anything unusual to a person before it reaches a customer.

Consent first
Follow-ups go only to people who enquired or opted in, using approved WhatsApp templates where Meta requires them.
Approval before sending
First messages, quotes and discounts can wait for a rep or manager. Campaign launches and budgets stay with your team.
Each touch recorded
Messages, stage changes and failed sends are logged against the lead, so anyone can see where it stands.
A practical first step

We start with one lead source worth fixing.

  1. 01

    Map your lead flow

    Where enquiries come from, how they reach the CRM, who follows up and where leads stall today.

  2. 02

    Estimate the opportunity

    Lead volumes, admin time per lead, CRM and channel access, and the measures we'll check results against, such as response time.

  3. 03

    Scope a pilot

    One bounded workflow, such as capture and routing for a single channel, with clear deliverables and a private quote.

No upfront consultation fee. Free discovery and a free tailored proposal.

Start the free conversation
FAQ

Sales and marketing automation questions.

Straight answers about scope, data, ownership and support. Can’t find yours? Ask us directly below.

What can sales and marketing automation do for my business?

It handles the admin between a new enquiry and a sales conversation: capturing leads from forms, ads and chats, logging them in your CRM, routing them to the right person, scheduling follow-ups and reporting on which sources bring qualified leads. Content drafting can be added as an optional workflow, reviewed by your team.

Can it follow up with leads automatically?

Yes, for people who have enquired or opted in. Follow-ups and reminders run on a schedule across email and WhatsApp, and replies go back to the lead's owner. We don't build unsolicited bulk messaging, and WhatsApp follow-ups use approved templates where Meta requires them.

Do we still control what gets sent or published?

Yes. You decide which steps run on their own and which wait for approval. First messages, quotes, discounts, ad copy and drafted content can all wait for a person. Launching campaigns and changing budgets stay with your team.

Do we need to replace our CRM?

Usually not. We check what your CRM, forms and messaging channels allow through their APIs or built-in connectors, and design around them. If the CRM needs tidying first, such as duplicate contacts or unclear stages, we say so during discovery.

Which part of our sales process should we automate first?

Usually lead capture and routing, or follow-up reminders. Both are repetitive, easy to measure and low risk, and they make later steps such as quotes and reporting more reliable.

What happens if something goes wrong?

Failed syncs, bounced messages and leads without a clear owner are logged and sent to a named person. Contacts with no consent on record are paused instead of messaged, and duplicates are merged or flagged before anyone is contacted twice.

Can you promise more leads or higher conversion?

No. Automation makes capture, follow-up and CRM updates consistent, so fewer enquiries are overlooked, but lead volume and conversion depend on your offer, market and sales team. We estimate the admin time involved and agree what to measure, such as response time and qualified leads by source, so you can judge whether it is worth it.

How long does it take to set up?

It depends on the number of lead sources, the state of your CRM and the approval steps you want. A single channel feeding the CRM is a common first phase, and the timeline is set out in the initial plan once we have seen your setup.

Next step

Tell us where your leads are slipping through.

Show us how enquiries reach your team today. We'll map the gaps, size the opportunity and suggest one workflow to start with. No obligation.