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AI Chatbot Development

AI chatbots that do more than answer questions.

Custom AI chatbot development for your website, WhatsApp, Instagram and Messenger.

Your chatbot answers enquiries from approved business information, qualifies leads and takes agreed actions in your systems, then brings in your team when a person is needed.

No upfront consultation fee. Free discovery and a free tailored proposal.

The challenge

More conversations shouldn't mean more manual work.

As enquiries grow, your team spends more of the day answering the same questions, collecting details and following up by hand. Replies slow down, and some leads slip through.

Without automation
With an AI chatbot
Repeat questions answered by hand
Common questions answered from your approved content
Enquiries wait until someone is free
A first reply straight away, including after hours
Customer details copied between tools
Details captured into your CRM or sheet
Follow-ups rely on someone remembering
Follow-ups triggered by rules you agree
Staff handle every conversation
Staff focus on conversations that need a person
What we build

From conversations to real business actions.

Each chatbot is built around how your business works, connected to your systems, and clear about when to bring in your team.

01

Customer support

Answers questions about your services, policies and products from approved content, so answers change when you update the source.

02

Lead qualification

Asks the questions your sales team would ask, collects contact details and sorts enquiries by your criteria.

03

Appointment booking

Reads availability from a connected calendar, offers times, books the slot and sends the confirmation and reminder.

04

Human handover

Recognises when a conversation needs a person, such as custom pricing or a complaint, and passes it on with the transcript.

  • Also included where needed
  • Knowledge base (RAG)
  • English, Malay and Chinese replies
  • CRM and database updates
  • Conversation history
  • Custom API connections
  • Rule-based workflows
  • Testing before launch
Behind the conversation

Every conversation, connected to your workflow.

Rules decide what the chatbot may answer and do. AI reads each message, and your team takes the conversations that need a person.

See it with
  1. Step 1 of 4Customer enquiry

    Asks on your website whether you deliver to Penang

  2. Step 2 of 4AI understanding

    Matches the question to your delivery policy

  3. Step 3 of 4Business action

    Replies with delivery areas and timing from the policy

  4. Step 4 of 4Update or handover

    Conversation logged and the lead saved to your CRM

    Recorded in your systemsHanded to your team
AI reads and decides within your rulesAutomated stepsYour team, when a person is needed
Built around your tools

Works with the systems you already use.

Your chatbot fits into how your team already works, instead of adding another disconnected tool.

Conversation channels
  • Website chat
  • WhatsApp
  • Instagram
  • Messenger
  • Telegram
Your AI chatbotKnowledge, rules and handoverAI model chosen per projectOpenAIClaudeGemini
Business systems
  • HubSpot
  • Zoho
  • Google Sheets
  • Google Calendar
  • Gmail
  • Shopify
  • Slack
  • Custom APIs

What the chatbot can read or do in each system depends on that platform's API, your permissions and the agreed scope. WhatsApp and other Meta channels have their own eligibility rules and messaging fees, separate from implementation.

WhatsApp AI chatbots →
Why Framworq

Built for your business, not just your website.

We treat a chatbot as a business automation project, not a chat widget installation.

Workflow first

We map how enquiries move through your business today before we design a single conversation.

Connected systems

We build around the tools you already use, so a conversation can end in a CRM record, a booking or a task.

Control where it matters

Handover rules, approval steps and limits on what the bot may promise are agreed before launch. Public bots are screened for prompt injection, and replies are checked before they're sent.

How we work

From your workflow to a working chatbot.

  1. 01

    Discovery

    We learn how enquiries reach you, what customers ask, the systems involved and what a good outcome looks like.

  2. 02

    Design

    We map the conversation flows, knowledge sources, integrations and the points where the bot hands over.

  3. 03

    Build and test

    We build, connect and test the chatbot against agreed scenarios, including the awkward questions.

  4. 04

    Launch and refine

    We launch, review real conversations with you and tune the answers.

Every project is scoped with clear deliverables and acceptance criteria before the build starts.

Project scope

Scoped to what your chatbot needs to do.

Conversation volumes, workflows and integrations differ between businesses, so we scope each chatbot individually. These factors shape the scope.

Channels
One website widget, or website, WhatsApp, Instagram and Messenger together.
Conversation flows
Simple Q&A, or qualification, booking and conditional paths.
Knowledge base
A tidy FAQ, or large document sets that need structure first.
Integrations and actions
Read-only answers, or writing to your CRM, calendar or order system.
Handover and languages
Routing rules, working hours and multilingual replies.
Data and security
Access controls, approval steps and privacy design for sensitive data.
Platform setup
Meta eligibility, verification and messaging fees for WhatsApp and social channels.
FAQ

AI chatbot questions.

Straight answers about scope, data, ownership and support. Can’t find yours? Ask us directly below.

Which channels can the AI chatbot run on?

Your website (as an embedded widget, including WordPress and Shopify sites), WhatsApp, Facebook Messenger, Instagram DMs and Telegram, subject to each platform's requirements. For WhatsApp we build on the official WhatsApp Business Platform with your registered number, not an unofficial workaround that risks a ban. We build one knowledge base and conversation logic, then connect it to each channel in scope so answers stay consistent.

Can the chatbot use our company's information?

We train it on your own content using retrieval-augmented generation (RAG). Your website pages, PDFs, help docs, product catalogue and FAQs are indexed into a knowledge base, and the bot retrieves the relevant passages before answering, so it responds from your material instead of guessing, and you update answers by updating the source.

Can it take actions, or only answer questions?

Both, as different scopes. Answering from your knowledge needs only approved content. Saving leads to your CRM, offering booking slots or checking an order needs a connection to that system's API, with permission to read only the customer's own record. We confirm what your systems allow during discovery.

What happens when the chatbot cannot answer?

Yes. We build in human handover: when confidence is low, a customer asks for a person, or a topic is out of scope, the conversation is routed to your team with the full transcript, on WhatsApp, a shared inbox or your live-chat tool. The bot handles routine volume and escalates the rest cleanly.

How do you handle incorrect AI responses?

We limit the bot to approved knowledge, set rules for what it may say or promise, and test it against real questions before launch. Low-confidence and out-of-scope questions go to your team. No AI chatbot answers correctly every time, so we design it to hand over rather than guess, and review transcripts after launch.

How do you keep our data and customer conversations secure?

The bot retrieves from the knowledge base you approve, and we scope what customer data it can read or write. Actions like creating a CRM record or triggering a workflow go through permissioned APIs, sensitive steps can require human approval, and conversation logging and retention are agreed for your project. We confirm data handling for each project, including which AI providers are used, their no-training terms where available, and where the system is hosted (your infrastructure or a managed server). Public bots also get prompt-injection screening and checks on replies before they are sent.

Do we own the chatbot after handover?

You own the bespoke configuration built for your project under our agreement, and your content and conversation data stay yours. It is built on your accounts, API keys and knowledge base where possible, and we hand over the configuration and documentation. Framworq keeps its pre-existing tools and reusable components, with the rights your team needs to use the system.

Do we need an ongoing maintenance plan?

No. Answers come from content you control, such as FAQs, help docs or a shared sheet, so your team can update the bot by updating the source, and we show them how at handover. We also explain any third-party platform, messaging or AI usage costs for your setup.

Next step

Ready to put your customer conversations to work?

Tell us how your team handles enquiries today. We'll show you what can be automated and propose a chatbot built around your workflow.