What are custom API integrations?
They are connections we build between the apps you already use, so they share data and trigger actions without people copying it across. This page covers the business problem. Our API integrations service covers the technical build, such as field mapping, authentication and retries.
Can you connect apps that don't natively integrate?
Usually, yes. Where there's no ready-made connector, we build a bridge that maps and translates the data between them, including older or in-house systems through their API, database or file exports, where access allows.
Can data sync in both directions?
Often, where both systems allow it. Two-way sync needs an agreed source of truth for each field and a rule for conflicts, and some data works better one way. We confirm which during discovery.
Will we need new software?
Usually not. The aim is to make the systems you already rely on share data. If a tool has no usable API or export, we explain the options before anything is built.
Which systems should we connect first?
Start where the same data is re-entered most often, or where records most often disagree, such as orders into accounting or contacts into the CRM. We estimate the time involved and the build and running costs, so you can judge whether the connection is worth it.
What happens if an integration fails?
Temporary errors are retried automatically. Anything that still fails is logged and alerted to a named person, who can fix the record and replay it, so problems are found instead of hidden.
Can our team approve changes before they reach our systems?
Yes. Conflicting edits, high-value records and sensitive changes such as bank details can wait for a person to approve, instead of overwriting data automatically.
How long does an integration take to build?
It depends on the number of systems, the quality of their APIs, data mapping and testing. One connection between two systems is a sensible first phase, and the timeline is confirmed in the initial plan.