Custom API Integrations

Custom API integrations that let your tools work as one.

Why are your staff still the link between your systems?

When your store, CRM and accounting system don't share data, people fill the gap by retyping, checking and correcting records. We connect the tools you already use, so each record is entered once and reaches the systems that need it.

  • Built on the tools you already use
  • Syncs logged, failures alerted

No upfront consultation fee. Free discovery and a free tailored proposal.

Sound familiar?

Where do your systems stop talking?

Choose the one your team would recognise first.

What it leads to
  • Typos travel from one system to the next
  • Re-entry takes the time meant for checking
  • Busy periods create a backlog of keying
Where to startOrders to accounting
What it leads to
  • Nobody is sure which figure is right
  • Month end turns into a hunt for differences
  • Customers get conflicting answers
Where to startOne customer record
What it leads to
  • Work waits when that person is on leave
  • The process lives in someone's head
  • Mistakes are found by customers, not staff
Where to startLegacy and in-house systems
What it leads to
  • Data stops flowing and nobody is told
  • Reports run on stale information
  • Fixes are rushed, with no record of the change
Where to startMonitoring and recovery

Each copy-and-paste is small. The errors it causes are not.

The transformation

Same records. Entered once.

An order example, from the online store to the CRM and accounting. The systems stay the same; what changes is who moves the data between them.

Before: manual

  1. Order is paid in the online store
  2. Staff copy the customer into the CRM
  3. Invoice retyped into the accounting system
  4. Stock and payment status updated by hand
  5. Mismatches found at month end

After: connected workflow

  1. Paid order starts the workflow
  2. Customer matched or created once in the CRM
  3. Fields mapped to your accounting codes and tax
  4. Unmatched or conflicting records go to an ownerYour team
  5. Invoice, stock and payment status kept in step

Your systems already hold the data. They just need to share it.

Where to start

Start with the hand-off your team repeats most.

Four common connections to start with. What is possible depends on each system's API access and the agreed scope.

Orders to accounting

From paid orders in your store to customers, invoices and payments recorded in your accounting system.

  1. TriggerOrder paid online
  2. AutomatedCustomer matched, invoice drafted
  3. Human checkpointUnusual orders reviewed by finance
  4. OutcomeStore and books agree

One customer record

From contacts typed into several tools to one record, with an agreed source of truth for each field.

  1. TriggerCustomer details change
  2. AutomatedRule checked, other systems updated
  3. Human checkpointConflicting edits settled by the owner
  4. OutcomeDetails match across systems

Legacy and in-house systems

From older software that only exports files to a scheduled bridge into your cloud tools, where access allows.

  1. TriggerScheduled export lands
  2. AutomatedFile read, mapped and loaded
  3. Human checkpointRejected rows checked by staff
  4. OutcomeCloud tools up to date

Monitoring and recovery

From syncs that fail quietly to a log of each run, automatic retries and an alert to a named person.

  1. TriggerA sync fails
  2. AutomatedRetried, error recorded
  3. Human checkpointOwner fixes the record
  4. OutcomeRun replayed and confirmed
Estimate the opportunity

Re-keying adds up. Quietly.

Change the sliders to fit your systems. The default example: 1,000 records a month at 6 minutes each is 100 hours of manual work.

Manual work today100hours a month

1,000 tasks × 6 min ÷ 60 = 100 hours

Time you could recover70 hrsa month
Capacity valueRM 1,750a month
AnnualisedRM 21,000a year
Discuss this workflow Try the full ROI calculator →
Our work

Connected systems in production.

Live integrations with AutoCount Cloud and a research data stack, plus solution showcases that connect MyInvois, Shopify, couriers, stock and supplier systems.

Integration with oversight

Data moves on its own. Conflicts come to a person.

Each connection has agreed rules for which system owns which data, and a clear path to a person when records don't match.

One owner per field
We agree which system holds the truth for each type of record, so updates don't overwrite each other.
Scoped, revocable access
Connections use official APIs where available, with least-privilege keys stored securely. Data handling is confirmed per project.
Failures you can see
Temporary errors are retried. Anything still failing is logged and sent to a named person to fix and replay.
A practical first step

We start with one hand-off worth automating.

  1. 01

    Map your data flow

    Which systems hold which records, where people re-enter or reconcile data, and what access each tool allows.

  2. 02

    Estimate the opportunity

    Record volumes, time spent re-keying, API feasibility and the checks we'll use to confirm records match.

  3. 03

    Scope a pilot

    One connection between two systems, with source-of-truth rules, monitoring, clear deliverables and a private quote.

No upfront consultation fee. Free discovery and a free tailored proposal.

Start the free conversation
FAQ

Custom API integration questions.

Straight answers about scope, data, ownership and support. Can’t find yours? Ask us directly below.

What are custom API integrations?

They are connections we build between the apps you already use, so they share data and trigger actions without people copying it across. This page covers the business problem. Our API integrations service covers the technical build, such as field mapping, authentication and retries.

Can you connect apps that don't natively integrate?

Usually, yes. Where there's no ready-made connector, we build a bridge that maps and translates the data between them, including older or in-house systems through their API, database or file exports, where access allows.

Can data sync in both directions?

Often, where both systems allow it. Two-way sync needs an agreed source of truth for each field and a rule for conflicts, and some data works better one way. We confirm which during discovery.

Will we need new software?

Usually not. The aim is to make the systems you already rely on share data. If a tool has no usable API or export, we explain the options before anything is built.

Which systems should we connect first?

Start where the same data is re-entered most often, or where records most often disagree, such as orders into accounting or contacts into the CRM. We estimate the time involved and the build and running costs, so you can judge whether the connection is worth it.

What happens if an integration fails?

Temporary errors are retried automatically. Anything that still fails is logged and alerted to a named person, who can fix the record and replay it, so problems are found instead of hidden.

Can our team approve changes before they reach our systems?

Yes. Conflicting edits, high-value records and sensitive changes such as bank details can wait for a person to approve, instead of overwriting data automatically.

How long does an integration take to build?

It depends on the number of systems, the quality of their APIs, data mapping and testing. One connection between two systems is a sensible first phase, and the timeline is confirmed in the initial plan.

Next step

Tell us where your team re-types the same data.

List the systems you use and where records are copied between them. We'll map the hand-offs, check what each tool allows and suggest the first connection to build. No obligation.