01
Support staff answering the same questions
Order status, delivery times and returns questions arrive all day across WhatsApp, chat and email.
eCommerce & retail
AI automation for eCommerce
Keep orders, customers and inventory moving across your store.
We connect your store, customer channels and fulfilment tools so order updates, common enquiries, reporting and approved follow-ups need less manual work.
No upfront consultation fee. Free discovery and a free tailored proposal.
Order-status enquiryExample run
- WhatsApp messageCustomer asks where their order is
- Order looked upMatched by phone number in the store
- Courier status checkedLatest tracking event pulled
- Reply or handoverStatus shared, unusual cases to your team
Where this helps
The store is busy. The admin behind it is manual.
Most online stores already have the tools. The work between them, answering, updating and reconciling, still depends on someone doing it by hand.
See what changes for each team ↓
02
Operations teams keeping stock in step
Stock drifts between the store, inventory sheets and other channels, so items oversell or sit hidden.
03
Orders that need a manual touch
Notes, address issues and special requests mean someone has to check and route orders before dispatch.
04
Owners rebuilding the numbers
Sales, ad spend and returns live in different dashboards, so reports are stitched together by hand.
Workflows we automate
Store workflows, connected to your systems.
The top workflows for online stores, built on your existing store platform. We integrate with your store; we don't build storefronts. Pick a team to see what changes day to day.
- "Where is my order?" answeredAn assistant on WhatsApp or web chat replies with order and courier status from live store data.
- Shipping and returns questionsRoutine questions on delivery times and returns are answered from the policies you publish.
- Complex cases to your teamComplaints, delays and failed lookups go to your team with the conversation attached, instead of a guess.
TriggerA customer asks about an order"Where is my parcel?"
ActionOrder and courier looked upMatched by phone number in the storeAIReply writtenStatus and tracking link included
Your teamDelays and complaints handed overYour team picks up with the chat attached
ActionReply sent, chat loggedReady for your team to review- Orders tagged and routedNew orders are tagged, stock-checked and sent to the right fulfilment step as they come in.
- Unusual notes and addresses flaggedOrders with special requests or address issues are held for a person to check before dispatch.
- Customers kept updatedOrder and shipping updates go out at each stage, so fewer customers need to ask.
TriggerA new order is placedIn Shopify or WooCommerce
ActionTagged and stock checkedFulfilment step assignedAINotes and address readIssues worth checking spotted
Your teamFlagged orders reviewedBefore anything is dispatched
ActionCustomer sent an updateFulfilment created in the store- Stock kept in step across channelsStock and product data sync between your store, inventory sheet and channels whose APIs allow it.
- Low-stock alertsThe team is told when an item passes your reorder line, so it is less likely to oversell.
- Mismatches go to a personFailed syncs and stock mismatches alert a named person instead of being overwritten quietly.
TriggerA sale changes stockOrder placed on one channelAIProduct matched across channelsEven where titles differ
ActionInventory sheet updatedOther channels synced where APIs allowYour teamMismatches checkedA named person alerted on failures
ActionLow-stock alert sentWhen stock passes your reorder line- Return requests taken inCustomers submit a return, and the order, purchase date and your policy are checked first.
- Refunds wait for your approvalRefunds, exceptions and complaints go to your team to decide. The assistant makes no commitments.
- Review requests after deliveryA review request goes out once the order arrives, using wording you approve.
TriggerA return request comes inOrder number and reason submittedActionOrder and policy checkedPurchase date against your return windowAIReason read and sortedSize, damage, wrong item or other
Your teamTeam approves the refundOr the exception, case by case
ActionReturn instructions sentOrder records updated in the store- Abandoned-cart reminders, with consentTimed email or WhatsApp reminders go only to customers who opted in, where platform rules and local law allow.
- Sales and ad spend in one viewRevenue, orders, returns and ad spend refresh from your store and ad accounts into one dashboard.
- Measured against your baselineCart recovery and campaign results are compared with your own figures from before the change.
TriggerA cart is left at checkoutCustomer opted in to remindersAIReminder writtenItems in the cart, in your brand tone
Your teamTeam approves the wordingDiscounts only where you allow them
ActionReminder sent on scheduleEmail or WhatsApp, opted-in only
ActionRecovery trackedAgainst your baseline, with ad spend
Our work
Workflows built for online stores.
Solution showcases for order tracking, returns, stock, store data and product images, mapped step by step.
Solution showcasesAll solution showcasesView all →
E-Commerce
Shopify WhatsApp integration for order tracking
Status questions answered from live order and courier data, with delivery updates and delays passed to support.
See the workflow →
E-Commerce
WhatsApp customer service for e-commerce returns
Return requests matched to the order, checked against your policy and sent a label, with refunds approved by staff.
See the workflow →
E-Commerce
Shopify inventory management and dashboard
Competitor prices, stock forecasts and profit in one view, with restock orders drafted for the owner to approve.
See the workflow →
E-Commerce
AI product photography for e-commerce
A few product photos in, a consistent set of store, marketplace and banner images out, approved before publishing.
See the workflow →
Manufacturing
Stock reconciliation automation
Stock matched across warehouse system, ERP and order portal every night, with variances sent to the stock controller.
See the workflow →
Scope and cost
Tailored scope, private quote.
Start with a free discovery consultation. We prepare a tailored initial plan and proposal with a private quote before any build starts. These are the factors that shape it.
Store and channel tools we often connectShopify
WooCommerceWhatsApp
Instagram
Messenger
StripeGoogle SheetsGoogle Analytics
Google Ads
MetaMailchimp
Zapier
n8n
ShopifyWooCommerceWhatsAppInstagramMessengerStripeGoogle SheetsGoogle AnalyticsGoogle AdsMetaMailchimpZapiern8nStore platform and apps
Your store platform, plan and installed apps decide which data and actions are available.
Channels in scope
WhatsApp, web chat, Instagram, email or a mix, and whether each needs approved message templates.
Order and message volume
Daily orders, SKUs and enquiries shape the design, testing and monitoring needed.
Systems to keep in sync
Inventory, courier, accounting and marketplace tools, and how good their APIs are.
Consent and messaging rules
How opt-in is collected and recorded, and which messages need customer consent.
Approvals and handover
Which refunds, discounts and exceptions need a person, and who picks up handed-over chats.
Control and data
Your store, your rules.
We agree these with you before anything goes live.
Approval where it matters
Refunds, discounts, complaints, creative and budget changes wait for a person. The assistant explains your policies; it does not make commitments you haven't approved.
Customer data and consent
Each workflow uses only the customer data it needs, and marketing messages go only to customers who opted in. Data handling, AI providers and hosting are confirmed per project.
When a sync or lookup fails
Failed syncs and stock mismatches alert a named person. If live order data can't be read, the customer is handed to your team instead of given a guess.
Guides
Guides on this
Solutions
Shopify AI automation for orders, support and inventory
8 min read
Solutions
Make ecommerce automation for orders and inventory
9 min read
Insights
What is AI Workflow Automation? A Practical Guide for Business
9 min read
Guides
Live chat vs AI chatbot: how to choose the right support channel
9 min read
All insights
FAQ
eCommerce automation questions.
Straight answers about scope, data, ownership and support. Can’t find yours? Ask us directly below.
What can AI automation do for my online store?
It handles repetitive work that eats margin and time: answering common customer questions, including outside office hours, automating order-status replies, syncing stock and orders, following up abandoned carts where customers have opted in, and reporting on sales. Your team focuses on products and growth while routine steps run in the background.
Does it work with Shopify and WooCommerce?
Usually, yes. We connect to Shopify, WooCommerce and other store platforms where their APIs and your permissions allow it, so the automation can read orders, products and customers and act on live store data. We integrate with your existing store rather than building storefronts.
Can it recover abandoned carts?
It can follow up. When a shopper leaves without checking out, the system can send timed, personalised reminders by email or WhatsApp, subject to customer consent, platform policy and local regulations. Results vary by store, so we agree how to measure recovery before go-live.
Can it handle order tracking and 'where is my order' questions?
Yes. The agent looks up order and delivery status from your store and courier data and replies in seconds, so customers can self-serve and your team answers fewer repeat questions. Unusual cases go to your team.
Can it answer customers outside office hours on WhatsApp?
Yes, within the channels in scope. We set up an AI support agent on WhatsApp, web chat or social inboxes that answers common product, shipping and returns questions, including outside office hours, and hands complex cases to your team. WhatsApp needs an eligible Business account and Meta approval, which we help you set up but cannot guarantee.
Can it run my ads and social content?
Partly. We can automate ad and sales reporting, draft product copy and social posts for your team to review, and flag campaigns that need attention. Your team approves creative and budget changes before anything goes live.
Will it sync with my inventory and other tools?
Yes, where the systems have usable APIs. We connect your store, inventory, CRM, spreadsheets and marketing tools so stock, orders and customer data update without manual re-entry, with alerts when a sync fails or records don't match.
Do I stay in control of what it sends?
Yes. You decide what runs automatically and what waits for approval. Messages follow your brand voice and run from your accounts, and workflow actions are logged where the systems allow.
How long does it take to set up?
It depends on scope, access and approvals. A focused build such as a WhatsApp support agent or cart-recovery flow is quicker to set up than a full store automation across support, marketing, operations and reporting, which is usually delivered in phases. We set out the proposed phases and timeline in your proposal.
How much does it cost?
Cost depends on the channels, volume and integrations you need. We discuss your process in a free discovery consultation, then provide a tailored scope and private quote in your proposal. We don't list one-size-fits-all project prices.
Do you build Shopify or WooCommerce stores?
No. Framworq focuses on AI automation for your business workflows, rather than standalone website or storefront development. We connect to your existing store where the relevant APIs, integrations and permissions allow it.
Can the assistant offer discounts or approve refunds?
Only within rules you approve. By default, it explains your policies and passes refund, discount and complaint requests to your team rather than committing to them on its own.
Next step
Let's map this workflow for your business.
The right solution depends on how your team works today, the software you use and where people need to stay in control. Start with a free discovery. We'll prepare a tailored initial plan and proposal, then quote implementation after we understand your requirements.
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