Solution showcase ยท Marketing Agencies

A marketing dashboard per client, without the Monday copy-paste.

Every client's numbers, pulled and checked before the week starts. Account managers review the story, not the spreadsheet.

Each client gets a marketing dashboard that fills itself: spend, leads and results are pulled from Meta, Google Ads and GA4 on a schedule, normalised and turned into KPIs. Unusual movements are flagged, AI drafts the commentary, and the account manager edits and approves each report before it goes out.

  • Pulled on schedule
  • Anomalies flagged early
  • Account manager approves

No upfront consultation fee. Free discovery and a free tailored proposal.

The problem

Reporting day is a copy-paste day.

Each client report means logging in to Meta, Google Ads and GA4, exporting, fixing dates and currencies, rebuilding the same charts and writing similar commentary. Repeat for every client and a working day disappears.

Before: reports built by hand

  1. Log in to each ad platform
  2. Export spend and results to a sheet
  3. Fix dates, currencies and naming
  4. Rebuild the charts for each client
  5. Write the commentary from scratch

After: the reporting workflow

  1. Data pulled from every platform on schedule
  2. Currencies, dates and campaign names normalised
  3. KPIs calculated and anomalies flagged
  4. Account manager edits and approves the draftYour team
  5. Report sent to the client and archived

Reporting time goes on what changed and why, which is the part clients actually read.

How it works

Automated client reporting, from ad accounts to approval.

Six steps, run on the schedule each client is promised. Campaign reporting automation handles the data and the first draft; the account manager owns what the client reads.

  1. 01Scheduled pullData pulled

    Spend, clicks, leads and conversions from Meta, Google Ads and GA4.

    Automated
  2. 02Google BigQueryData normalised

    Currencies, time zones, dates and campaign naming made consistent.

    Automated
  3. 03KPI rulesKPIs and flags

    CPL, ROAS and pacing against targets; unusual swings flagged.

    Automated
  4. 04AI draftingCommentary drafted

    What moved, by how much and where, from the report's own numbers.

    AI
  5. 05Account managerAccount manager edits

    Checks the numbers, sharpens the story and approves.

    Your team
  6. 06Client reportReport sent

    PDF or dashboard link sent to the client, version archived.

    Automated
If data is missingAlert to the teamExpired API access, a disconnected ad account or a gap in tracking: that client's report is held and the account manager is alerted, rather than sending wrong numbers.Your team
People and automation

The workflow builds the report. Account managers own the story.

Numbers, checks and first drafts are automated. Interpretation, advice and the client relationship stay with your team.

The workflow handles
  • Pulling data from each ad platform and GA4
  • Normalising currencies, dates and naming
  • Calculating KPIs against each client's targets
  • Flagging unusual swings and tracking gaps
  • Drafting commentary from the week's numbers
Account managers handle
  • Checking numbers that look wrong
  • Explaining why results moved
  • Recommendations and budget advice
  • Approving every report before it is sent
  • Client calls and difficult conversations
The workflow never
  • Sends a report without approval
  • Fills a data gap with estimates
  • Changes campaigns or budgets
Built around your tools

How the pieces connect.

Data comes straight from the platforms your clients advertise on. Reports go out in the format each client already expects.

Ad and analytics dataMetaGoogle AdsGoogle Analytics
Reporting workflowScheduled pullsKPI rulesDraft commentaryTargets and thresholds set per client
Data and dashboardsGoogle BigQueryGoogle SheetsLooker Studio
Your team and clientsReview queueSlackGmail

Each platform needs API access granted by the ad account owner, and access can expire. The workflow checks every connection before each run.

Dashboard development →
Industry benchmarks

What agencies report after automating client reporting.

Published results from agencies that automated data pulls, dashboards and report drafting.

Reporting time35%+ less

A digital agency after blending Google Ads and Bing data into automated client dashboards.

Monthly report-building time60 โ†’ 10-20 hrs

Monthly hours spent building client reports at an agency reporting across 13 channels, after moving to automated dashboards.

Time saved on reporting~20 hrs a week

An agency after pulling ad-platform data into Sheets and dashboards automatically, by the team's own estimate.

What we would measure for your agency
  • Time to build each report
  • Reports sent on schedule
  • Data errors caught before sending
  • Edits needed per AI draft
  • Clients per account manager
What to consider

What shapes a reporting build.

Every agency reports differently. These factors shape the workflow and the effort involved.

Platforms
Meta, Google Ads, GA4, TikTok, LinkedIn or marketplace ads.
Clients and accounts
How many clients, ad accounts and currencies to combine.
KPIs and targets
Which metrics matter to each client, and the targets behind them.
Report format
PDF, slides, a live dashboard or an email summary.
Access
Who owns each ad account and how API access is granted.
Schedule
Weekly, monthly or both, and the day clients expect them.
FAQ

Marketing dashboard questions.

Straight answers about scope, data, ownership and support. Can’t find yours? Ask us directly below.

What does each client's dashboard show?

It depends on what each client is measured on. A typical one shows spend, leads, conversions, cost per lead and ROAS against the client's targets, with pacing and unusual swings flagged. Data comes from Meta, Google Ads and GA4 through their official APIs, and TikTok, LinkedIn or Microsoft Ads can be added where the platform offers API access.

Can you automate Looker Studio reports?

Yes. Data is pulled on a schedule into Google Sheets or BigQuery, and your Looker Studio reports read from there, so they stay current without anyone exporting files. If a client prefers a PDF, slides or an email summary, the same checked numbers can go out in that format instead.

Can we keep our marketing dashboard template?

Yes. Reports can fill your existing slides, Google Sheets or Looker Studio layout, so clients see the format they already know. If you don't have a template yet, we build one around the KPIs your clients care about and reuse it across accounts, so each new client starts from the same structure.

How does automated client reporting handle different currencies?

Spend is converted to each client's reporting currency using a rate source you agree, and dates are aligned to the client's time zone. That matters for Malaysian agencies whose clients advertise in ringgit, Singapore dollars or US dollars across several markets, because figures from different platforms then add up.

Is the AI commentary reliable, and who approves the report?

It is a first draft, and the account manager approves every report. The commentary is written only from the numbers in that report and points to the figures it uses. If API access has expired or tracking has a gap, the report is held and the account manager is alerted rather than incomplete numbers being sent.

How is this different from an off-the-shelf reporting tool?

Most reporting tools are good at charts but still leave someone to check the numbers and write the story. This workflow adds checks against each client's targets, holds reports when data is missing and drafts commentary for review. It fills the templates and dashboards you already use rather than replacing them.

How much does it cost and how long does setup take?

It depends on the number of clients, ad accounts and platforms, and on the report formats you need. You get a private quote after a free discovery call. Setup time depends on the same factors and on how quickly each ad account owner grants API access, so we begin with a few clients and then roll out to the rest.

Is each client's data kept separate and secure?

Yes. Each client's data is stored and reported separately, and access is limited to the team members on that account. Dashboards sit behind a login, API credentials stay on the server, and personal data is handled in line with PDPA. The workflow only reads campaign data and never changes campaigns or budgets.

Next step

Map your reporting process.

Send us a recent client report and tell us how it is built today. We'll show you what can be automated and where account managers stay in control. No obligation.